Local brand from Istria County

Istra is Croatian county which is yearly visited by around four million tourists. Vistra is a word coinage and it refers to local brand of drinking water which is distributed exclusively over Istra county.

We wanted our design to communicate not only with tourists but also with locals.  


Design/AD: Vlada Gvoić, Illustrations: Marko Živanović
Organization: Vladimir Zobec

What we did

Identity design
Packaging and label design

The bottle label

The main motif of the bottle label is illustrated and simplified Istrian peninsula. The illustration contains all of the important sites Istra has to offer. Color scheme is based on Croatian national flag colors - blue and red.

Did you now that the goat is Istrian emblem? We thought it is a reason good enough to incorporate it on bottle embossing.