MPR Plus is Croatian leading integrated-communication agency. During the past years our team have cooperated with MPR Plus on many important projects but we are especially proud on opportunity to participate in rebranding.
MPR stands for "Millenium Promocija". The full term has been using less and less among clients in everyday communication so we decided to listen to the clients and keep the short form as an official name of the company.
At one point MPR grew into multiple sectors and we wanted to accent that all of the sectors are under the same brand, so we kept the term MPR but also added the plus sign as a symbol of extension and improvement.