Studio Futurianz has been invited to create a new snack brand.
We have named the new brand “Loodo” (Serbian slang for crazy). We have created a set of characters that correspond to each snack separately (popcorn, nachos and cotton candy).
Naming
Identity Design
Packaging design
By using a quite simplified symbol of a popcorn and a clear colour schematic, we have managed to create a recognisable brand.