Popcorn that put a smile on your face

Studio Futurianz has been invited to create a new snack brand.

We have named the new brand “Loodo” (Serbian slang for crazy). We have created a set of characters that correspond to each snack separately (popcorn, nachos and cotton candy).


Design/AD: Marko Gole, Vlada Gvoić
Naming: Marko Gole
Vlada Gvoić

What we did


Identity Design
Packaging design

A memorable brand

By using a quite simplified symbol of a popcorn and a clear colour schematic, we have managed to create a recognisable brand.